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September 07, 2004

After 145 Years, 'Equitable Life' is Renamed AXA Equitable Life Insurance Company

AXA Financial, Inc. today announced that The Equitable Life Assurance Society of the United States (Equitable Life), a wholly-owned insurer offering life insurance and annuity products, has been renamed AXA Equitable Life Insurance Company (AXA Equitable), effective immediately.

The new name leverages the equity of the strong Equitable and AXA brands. Equitable Life has been providing life insurance products for 145 years. AXA, the parent of AXA Financial, is one of the world's largest insurance companies, with approximately 120,000 employees worldwide.

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Posted by Tom Troceen

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